Château Léoville Poyferré - monette

Château Léoville Poyferré

Strategy, activation & support 360 degrees

Château Léoville Poyferré

360° : strategy, digital, contents, influence

Since 2017

We have been supporting Château Léoville Poyferré since 2017. After a first effort in brand strategy advising, several tools were created:

  • New graphic identity
  • Harmonization of the range of products
  • Redesign of the website, rewarded by two Awwwards
  • Brand movie in line with the new claim of the Château
  • Development of an active social media communication
  • PR actions & events to highlight the 100 years of acquisition of Poyferré by the Cuvelier family
Château Léoville Poyferré - monette

A new identity

Redesign of the brand block around the main elements, and creation of a Cuvelier typography from the labels, usable in print and on all digital media (website, social media, …).


A unique positioning

The strength and magic of Léoville Poyferré lie in what is not immediately obvious: age-old know-how, teams dedicated to wine and a mythical terroir, the famous Léoville plateau in Saint-Julien. This is how the Cuvelier family agrees to appropriate the famous words of Antoine de Saint Exupéry: “The essential is invisible to the eye”.


A double artistic direction

A pop and colorful universe of wine and moments will cohabit with more raw and authentic content, when it comes to gestures, know-how and unchanging terroirs, notably captured in the brand video we produced:

A new website…

A new website that reflects the universe of the famous 2nd Ranked Great Vintage of Saint-Julien, and its very particular spirit: warm and wine-oriented.

Features: detailed information on each wine, a dynamic terroir map, a modular approach ..

… awarded by 2 Awwwards 🏅

Discover the contents and the functionalities we imagined for this website, which has been awarded by 2 Awwwards 👇


Discover the Website

Château Léoville Poyferré - monette
Château Léoville Poyferré - monette

A daily support

We accompany the property on a daily basis since 2017 on traditional press and social media communication, as well as on the creation of communication & marketing content.

  • Social Medias
  • Press Relations
  • Content Creation

As a truly integrated agency, we operate with both great proximity and hindsight, allowing us to constantly propose new territories and actions to explore.

Château Léoville Poyferré - monette
Château Léoville Poyferré - monette